In this paper we investigate a kind of generalized Ricci flow which possesses a gradient form. We study the monotonicity of the given function under the generalized Ricci flow and prove that the related system of partial differential equations are strictly and uniformly parabolic. Based on this, we show that the generalized Ricci flow defined on an n-dimensional compact Riemannian manifold admits a unique short-time smooth solution. Moreover, we also derive the evolution equations for the curvatures, which play an important role in our future study.