This paper focuses on pricing and vertical cooperative advertising decisions in a two-tier supply chain. Using a Stackelberg game model where the manufacturer acts as the game leader and the retailer acts as the game follower, we obtain closed-form equilibrium solution and explicitly show how pricing and advertising decisions are made. When market demand decreases exponentially with respect to the retail price and increases with respect to national and local advertising expenditures in an additive way, the manufacturer benefits from providing percentage reimbursement for the retailer’s local advertising expenditure when demand price elasticity is large enough. Whether the manufacturer benefits from cooperative advertising is also closely related to supply chain member’s relative advertising efficiency. In the decision for adopting coop advertising strategy, it is critical for the manufacturer to identify how market demand depends on national and local advertisements. The findings from this research can enhance our understanding of cooperative advertising decisions in a two-tier supply chain with price-dependent demand.

No abstract uploaded!

No abstract uploaded!

We prove that there is a unique way to construct a geometric scale of Hilbert spaces interpolating between two given spaces. We investigate what properties of operators, other than boundedness, are preserved by interpolation. We show that self-adjointness is, but subnormality and Krein subnormality are not. On the way to this last result, we establish a representation theorem for cyclic Krein subnormal operators.

Let W be an extended affine Weyl group. We prove that the minimal length elements W of any conjugacy class W of W satisfy some nice properties, generalizing results of Geck and Pfeiffer [<i>On the irreducible characters of Hecke algebras</i>, Adv. Math. <b>102</b> (1993), 7994] on finite Weyl groups. We also study a special class of conjugacy classes, the straight conjugacy classes. These conjugacy classes are in a natural bijection with the Frobenius-twisted conjugacy classes of some W -adic group and satisfy additional interesting properties. Furthermore, we discuss some applications to the affine Hecke algebra W