Simulating complex processes in fractured media requires some type of model reduction. Well-known approaches include multi-continuum techniques, which have been commonly used in approximating subgrid effects for flow and transport in fractured media. Our goal in this paper is to (1) show a relation between multi-continuum approaches and Generalized Multiscale Finite Element Method (GMsFEM) and (2) to discuss coupling these approaches for solving problems in complex multiscale fractured media. The GMsFEM, a systematic approach, constructs multiscale basis functions via local spectral decomposition in pre-computed snapshot spaces. We show that GMsFEM can automatically identify separate fracture networks via local spectral problems. We discuss the relation between these basis functions and continuums in multi-continuum methods. The GMsFEM can automatically detect each