We study inhomogeneous random graphs in the subcritical case. Among other results, we derive an exact formula for the size of the largest connected component scaled by log$n$, with$n$being the size of the graph. This generalizes a result for the “rank-1 case”. We also investigate branching processes associated with these graphs. In particular, we discover that the same well-known equation for the survival probability, whose positive solution determines the asymptotics of the size of the largest component in the supercritical case, also plays a crucial role in the subcritical case. However, now it is the$negative$solutions that come into play. We disclose their relationship to the distribution of the progeny of the branching process.